Several Phoenix Dames – two chefs, a farmer and two marketing professionals – presented a marketing seminar to close to 200 Farmer-Chef attendees at the 2nd annual conference. Sponsored by Slow Food Phoenix, Edible Phoenix (owned by Dame Pamela Hamilton) and other local organizations, the purpose of the Farmer-Chef Connection is to bring together farmers/small producers and the chefs and restaurants who want to procure local products.

The marketing panel presented ideas and tools for the participants to incorporate into their daily businesses, including how to use menus, staff training, sampling, education and social media, and how to leverage each other for stronger businesses.
 

With many members of the Phoenix chapter working individually to help strengthen local food within their community, the chapter is working on ways to unite these efforts and find ways to work more collaboratively with local groups.